Use Cases
Use caseContent provenance
Show where images, video and documents came from, who edited them and whether AI tools were involved.
Explore use cases ↗How the record holds together
- Origin
- Edits
- Approvals
Who this is for
Newsrooms, broadcasters, agencies, government communications and brand teams.
The operational challenge
Audiences and partners struggle to tell authentic material from manipulated or synthetic content, and publishers need a credible way to prove origin.
An example workflow
- Step 01
Sign original material at capture or creation.
- Step 02
Record edits, approvals and the tools used, including AI assistance.
- Step 03
Publish with provenance information attached.
- Step 04
Let audiences and partners verify origin and edit history.
What is recorded
Creator or organisation, capture details, edit history, approvals and disclosure of AI-assisted steps.
Who verifies
Editors, platforms, partners and audiences check origin and history before relying on or republishing content.
Built on open standards
Designed to align with C2PA content credentials, so provenance travels with the file.
Protecting sources
Sensitive source and location details can be withheld while still proving the publisher’s signature.
Continue the journey
FAQ
Questions, answered
Does this detect deepfakes?
It proves authentic origin rather than guessing what is fake. Content without valid provenance can be treated with caution.
Can AI-assisted content be labelled?
Yes. AI-assisted steps are disclosed as part of the edit history.
YOUR NEXT STEP
Build your next step
on trust.
Find the right starting point for your assets, records and business.
Find your use case